Eight international guests, including music critics, journalists and festival directors, travelled to North Rhine-Westphalia for the c/o pop Convention from 16 to 20 August. On 17 and 18 August, label operators, music managers, festival organisers, media experts and agency representatives met with top speakers and decision-makers from major European as well as South and North American brands at the conference in Cologne. Keynotes, panel discussions, presentations and training sessions conveyed practical knowledge.

In addition to the "Brands & Music Day" - a conference day dedicated to the cooperation between the music industry and brands - the "New Talent Day", organised for the first time this year in cooperation with the popNRW support programme, was dedicated to young musicians.

Visitors from China, Finland, Great Britain, Italy, Colombia, Mexico, Uruguay and the USA took part not only in the extensive programme of the c/o pop Convention, but also in events of the c/o pop Festival and the presentation of the popNRW Award 2017. The programme was rounded off by talks and meetings with organisers, including the c/o pop team and musicians.

Eight international guests, including music critics, journalists and festival directors, travelled to North Rhine-Westphalia for the c/o pop Convention from 16 to 20 August. On 17 and 18 August, label operators, music managers, festival organisers, media experts and agency representatives met with top speakers and decision-makers from major European as well as South and North American brands at the conference in Cologne. Keynotes, panel discussions, presentations and training sessions conveyed practical knowledge.

In addition to the "Brands & Music Day" - a conference day dedicated to the cooperation between the music industry and brands - the "New Talent Day", organised for the first time this year in cooperation with the popNRW support programme, was dedicated to young musicians.

Visitors from China, Finland, Great Britain, Italy, Colombia, Mexico, Uruguay and the USA took part not only in the extensive programme of the c/o pop Convention, but also in events of the c/o pop Festival and the presentation of the popNRW Award 2017. The programme was rounded off by talks and meetings with organisers, including the c/o pop team and musicians.