International cultural managers are given the opportunity to get to know the cultural scene of North Rhine-Westphalia in their own field, exchange knowledge and experience with local institutions and make valuable contacts. In the medium term, cultural exchange programmes, co-productions and sustainable networks are thus developed.
The actors are brought together with other partners both for an exchange on substantive issues but also on possible international and intercultural projects. They can thus win over NRW institutions as co-production partners or as hosts of exhibitions or performances as well as cultural sponsorship programmes.
Curators and event organisers are potential contact partners for cooperations. Within the context of know-how transfer, its above all curators, event organisers, cultural managers and politicians, programme managers as well as festival directors who are the addressees of the Visitors Programme.
Decision-makers from politics and administration abroad and within NRW alike are addressed and jointly create the basis for larger projects on a cultural-political level.
Journalists from abroad as well as from the large newspapers in Berlin, Frankfurt, Hamburg and Munich draw the attention to North Rhine-Westphalia as a place of culture through targeted reports and publications, and thus help increase the awareness of the state.
They are also sensitized to the cultural scene of North Rhine-Westphalia as such so that the journalistic coverage of developments is as long-lasting as possible.