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In cooperation with the Ministry of Culture of the State of North Rhine-Westphalia, the International Visitors Programme of the NRW KULTURsekretariat brings cultural journalists, mediators, politicians, curators and other disseminators from around the world together with the cultural scene in NRW.

Under the motto "NRWho? NRWhere? NRWhat?", around 100 international guest have been visiting North Rhine-Westphalia since 2009, and made new contacts.

 
Apart from attending performances, exhibitions or concerts, the participants also gain insight into the cultural life on the Rhine, Ruhr and Lippe.

Strong interest in future collaboration with artists, companies or cultural institutions from NRW is created through personal encounters and intense mediation by the NRW KULTURsekretariat.

Moreover, reports in foreign media describe NRW as a state of culture and emphasise its attractiveness as an international business location.

Since 2014, individual trips of foreign visitors to develop already announced cooperation projects with partners in NRW are offered as well and international curator networks are being initiated and supported.

In 2017, a total of 15 programmes and one individual travel promotion were realised on the subjects of photography, dance, theatre, media art or pop music and film.

On moderated themed trips, such as for example on sculpture and art in the public sphere or sponsoring of arts and culture in the rural space, contacts between actors from art, culture and creative economy could moreover be procured and moderated. The focus was on programmes on digital culture.

Together with the partner institutions in the Netherlands, Flanders, Brussels and Wallonia, selected experts visited the respective country as part of »Transfer International« in order to lay the foundation for trilateral networking activity, at the "Next Level 2017 – Festival for Games", for example.

 
Numerous cooperations have been planned for 2018 and invitations have been issued to foreign creative artists to visit NRW. Furthermore, continued cooperation with “Transfer International” is intended.

The Visitors Programme cooperates with the Goethe Institute as well as with other internationally operating cultural institutions, creative artists and cultural offices in NRW and with cultural organisations abroad.

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