The “popNRW” prize” has established itself as immense value in the funding programme.
In August 2016, the NRW KULTURsekretariat already awarded the prize, which was launched in 2012, to successful musicians and promising newcomers from the region for the fifth time.
Last year the prize was awarded for the first time together with the NRW State Music Council, the award ceremony took place as part of the c/o pop festival in Cologne. In the Volksbühne am Rudolfplatz, several hundred guests celebrated together with the award winners in a relaxed atmosphere.
The event was moderated by the radio and TV moderator Anja Backhaus.
The prize for a successful band from NRW on its way to national and international success, which comes with EUR 10,000 in cash, was given to the producer duo COMA from Cologne.
The young musicians from Giant Rooks from Hamm had reason to be happy about the sponsorship award for the “Best Newcomer”, which comes endowed with 2,500 euro. 28 professional groups and artists were nominated for both prizes.
In 2017 the prize will be awarded by a diversified jury of experts and staged more effectively in the media with the support of the NRW Ministry of Economics. As an integral part of »popNRW« it also draws attention on a national level to this state-wide programme which was started in 2012 with the intention to strengthen the high-profile music scene in NRW and to expand its international standing.
»popNRW« is a year-round sponsorship programme jointly developed by the NRW State Music Council, the music department of the NRW Ministry of Culture as well as the NRW KULTURsekretariat and local partners and it consists of several modules and is tailored especially to the needs of young musicians.
Individual shows as well as gigs at national and international festivals such as Juicy Beats in Dortmund, c/o pop Festival in Cologne or the Reeperbahnfestival in Hamburg, but also at Eurosonic Groningen or The Great Escape in Brighton, are all part of the performance promotional efforts.
Furthermore, professionals offer ambitious bands targeted advice on topics such as social media, artist development or song writing.